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Dharpan Randhawa

AWARD-WINNING FOUNDER | INVESTOR | BOARD ADVISOR
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BIO

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Dharpan Randhawa is an award winning founder, investor, and board advisor, and one of the most prominent voices in the global sports industry. His career spans more than two decades across five continents, shaping the commercial future of sport, culture, and entertainment.

 

As the founder and CEO of Talisman, a global sports and entertainment group, Dharpan has built a reputation for redefining how brands engage with fans, athletes, and culture. Under his leadership, Talisman has become a trusted partner to Fortune 100 companies and rights holders worldwide, operating at the intersection of creativity, commerce, and innovation.

 

Dharpan is also the co owner of the Omaha Supernovas, one of America’s most dynamic professional women’s sports teams, and a strategic founding advisor to Major League Volleyball, which following its recent merger has become the largest professional volleyball league in the world. His investment and advisory work reflect his commitment to empowering athletes, advancing equality in sport, and unlocking new frontiers of cultural influence.

 

Before founding Talisman, Dharpan held senior leadership positions at McLaren Racing in Formula 1 and SPORTFIVE, formerly Lagardère Sports, where he played a key role in brokering landmark partnerships that continue to shape the global sports and entertainment landscape. His expertise in sports marketing, hospitality innovation, and brand partnerships has made him a trusted advisor to rights holders, investors, and governments alike.

 

Over the past two decades, Dharpan has also advised several tourism boards and government agencies on strategies to harness the power of sport to attract tourism, stimulate economic growth, and inspire youth development through national programs.

 

In his spare time, he has a passion for polo and is deeply involved in developing and promoting the sport globally.

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Expertise

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SPORTS MARKETER

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ADVISOR

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INVESTOR

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KEYNOTE SPEAKER

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I serve as the Founder of Talisman, an award-winning global agency redefining the future of sports, entertainment, gaming, and Web3 partnerships. We operate internationally with offices in New York, Los Angeles, London, Riyadh, and Singapore, delivering bold, high-impact solutions for brands and rights holders worldwide.

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I led the APAC business for McLaren Racing from 2017-2021. During this time, I was responsible for acquiring landmark brand partnerships with prominent Asian brands across gaming, consumer tech & enterprise IT.
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Previously, I served as Vice President of Sales at Lagardère Sports (now SPORTFIVE), where I led major commercial partnerships across Asia, successfully closing high-profile deals while leveraging my fluency in four Asian languages to build deep relationships across the region.
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I am a co-owner of the Omaha Supernovas, a trailblazing professional women’s volleyball team that has redefined what success looks like in women’s sport in America. The team’s rapid rise has made it one of the most exciting and commercially successful franchises in the U.S. sports landscape.

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SPORTS

MARKETER

Sports Tourism

I advise governments & tourism boards on their strategy around sports tourism and connect them to sports & entertainment rights holders who help them achieve their objectives.

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"Sports should be front & centre in every tourism playbook" 

Web3

I advise leading Web3, Blockchain & Gaming companies to create award-winning partnerships across Sports & Entertainment.

"Web3 is about getting the power back and putting people back in charge"

Volleyball

I am a Strategic Founding Advisor to the newly formed Major League Volleyball, a professional league valued at over $325m, created through the merger of two leading women’s volleyball organizations in the United States.

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ADVISOR

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I am the Founder of Talisman Ventures, our venture arm focused on building, investing in, and scaling transformative opportunities across sports, entertainment, wellness, and emerging technology sectors.

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INVESTOR

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Harvard Keynote, Shanghai

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"This Harvard keynote speech delivered an important & powerful narrative around McLaren's gender equality mission and what the company is doing to attract more women into motorsports. I was honoured to deliver this message.

My daughters thought it was pretty cool too."
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Watch Video

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KEYNOTE

SPEAKER

BRANDS I'VE WORKED WITH
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GET INTOUCH

For all advisory & speaking engagements.

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