Dharpan Randhawa
SPORTS MARKETER | INVESTOR | ADVISOR | KEYNOTE SPEAKER
BIO
As a seasoned sports and entertainment executive, I drive global partnerships between Fortune 100 brands and innovative rights holders across sports, entertainment, and Web3. My multilingual expertise has forged lasting connections with industry leaders on five continents.
From McLaren Racing to Lagardère Sports (Sportfive), I’ve orchestrated record-breaking sports partnerships that resonate worldwide. As a sought-after keynote speaker, I champion equality and sustainability in sports.
Currently, I lead Talisman, a premier brand partnerships agency with a global footprint, and Talisman Ventures, our strategic investment arm. After spearheading a successful Series A raise in 2023, we’re poised for explosive growth, particularly in the US market.
Our mission: to electrify culture in sports & entertainment.
​​
​
"Outside of work, I enjoy traveling the globe with my family from our home base in Dubai, embracing new cultures and experiences. We also share a deep passion for polo, spending much of our free time with our horses and at our family stables; a lifestyle that keeps us grounded, connected, and constantly inspired."
Expertise
01
SPORTS MARKETER
02
ADVISOR
03
INVESTOR
04
KEYNOTE SPEAKER
I serve as the Founder of Talisman, an award-winning global agency redefining the future of sports, entertainment, gaming, and Web3 partnerships. We operate internationally with offices in New York, Los Angeles, London, Riyadh, and Singapore, delivering bold, high-impact solutions for brands and rights holders worldwide.
xxxx
I led the APAC business for McLaren Racing from 2017-2021. During this time, I was responsible for acquiring landmark brand partnerships with prominent Asian brands across gaming, consumer tech & enterprise IT.
Previously, I served as Vice President of Sales at Lagardère Sports (now SPORTFIVE), where I led major commercial partnerships across Asia, successfully closing high-profile deals while leveraging my fluency in four Asian languages to build deep relationships across the region.
Sports Tourism
I advise governments & tourism boards on their strategy around sports tourism and connect them to sports & entertainment rights holders who help them achieve their objectives.
​
"Sports should be front & centre in every tourism playbook"
Web3
I advise leading Web3, Blockchain & Gaming companies to create award-winning partnerships across Sports & Entertainment.
"Web3 is about getting the power back and putting people back in charge"
Harvard Keynote, Shanghai
"This Harvard keynote speech delivered an important & powerful narrative around McLaren's gender equality mission and what the company is doing to attract more women into motorsports. I was honoured to deliver this message.
My daughters thought it was pretty cool too."
Watch Video
BRANDS I'VE WORKED WITH
GET INTOUCH
For all advisory & speaking engagements.